Gartner’s Research Note looks at how blockchain is a worthy innovation, even though the crypto space is suffering at the moment. You can read a summary of the Note, which includes a look at our Real Estate solution, in this article titled: “Despite Crypto Bashing and Crashing, Blockchain holds Real Value for Businesses“, but for a high level summary here are the specifics about it benefits real estate agents:
Problem:
A luxury real estate agent needs a way to send proprietary information to his network in order to maintain client relationships and increase referrals without the risk of it getting out in public.
Solution:
The agent added Document GPS to his email account so he can prevent recipients from Downloading or Sharing the information he sends. He can also see how many times someone has viewed his files without having to leave his email platform.
Benefit #1: Beat The Competition
He uses Document GPS to send out his exclusive materials, such as research about privately listed properties, land sales, or trends he has spotted in up and coming neighborhoods. His specialized knowledge differentiates him from the competition but without risk of his material being shared.
Benefit #2: Saves Time
By seeing who has opened each attachment, or if anyone has opened it multiple times, he knows right away what level of interest each person has. It saves him hours of time since he can prioritize who he calls to stay connected to clients.
Benefit #3: Saves Money
The money spent on postage and printing has dropped significantly since he can supplement physical mail outs with a digital campaigns that provides stronger analytics.
Photo by Digital Marketing Agency NTWRK/ Unsplash
